Player Vault: Corri Milliner

Sun Valley State’s Record-Breaking Receiver: The Legacy of Milliner
In the annals of college football, few names resonate with the same awe and admiration as Milliner from Sun Valley State University. The year 2007 will forever be etched in the memory of football enthusiasts, not just for the usual highlights of the season but for the extraordinary feats accomplished by this senior wide receiver.
Milliner’s 2007 campaign was nothing short of legendary. He shattered the single-season receiving yards record, amassing an astonishing 2,254 yards. This performance wasn’t just about breaking records; it was about redefining what was possible on the field. His ability to consistently find gaps in defenses, his speed, and his hands made him an unstoppable force, turning every game into a spectacle.
Complementing his yardage was an equally impressive tally of touchdowns. Milliner scored 38 times, setting a new benchmark for touchdown catches in a season. Each touchdown was not just a score but a moment of magic, showcasing his ability to turn ordinary plays into extraordinary feats.
Over his career at Sun Valley State, Milliner’s total receiving yards stood at 3,187, a testament to his consistency and skill over the years. His career was marked by not just individual brilliance but also by the significant impact he had on his team’s success, often being the difference between victory and defeat.
As his college career concluded, the football world watched with bated breath to see where Milliner’s talents would take him next. Surprisingly, his post-graduation plans leaned towards a career in car sales, a decision that might raise eyebrows but speaks volumes about his diverse interests and ambitions. However, the allure of the NFL was not entirely dismissed. Milliner expressed a willingness to explore NFL tryouts, hinting at a potential continuation of his football journey.
The transition from college football to the professional ranks is fraught with challenges, but for someone like Milliner, who has already broken records and redefined expectations, the NFL could be another stage to showcase his talents. His decision to also consider car sales reflects a pragmatic approach to life after college sports, where not every athlete makes it to the professional level, yet all need to plan for life beyond the field.
Milliner’s story at Sun Valley State University is more than just about breaking records; it’s about inspiration. For young athletes, he represents what dedication, skill, and passion can achieve. For fans, he provided moments of pure football joy, plays that will be replayed and remembered for years to come.
As Milliner steps into this new phase of life, whether it’s on the gridiron or in a car showroom, his legacy at Sun Valley State remains unchallenged. He leaves behind not just records but a standard of excellence and a reminder that greatness can come from anywhere, even from a university not traditionally known for producing NFL stars.
The football community, while eager to see him try out for NFL teams, will also watch with interest his venture into car sales

Player Vault: Johnny Alexis

Jonathan Alexis: The Legend of Ellisburg’s Gridiron
In the annals of University of Ellisburg football history, few names resonate as powerfully as Jonathan Alexis, affectionately known as “UE’s Johnny Football.” Alexis’s journey at Ellisburg is not just a story of athletic prowess but a narrative of transformation, innovation, and sheer brilliance on the field.
Jonathan Alexis first burst onto the scene as a wide receiver, where his agility, speed, and hands quickly made him a standout. During his sophomore year, Alexis amassed an impressive 1400 yards receiving, showcasing his ability to make game-changing plays. However, it was his junior year that would redefine his legacy and the game itself at Ellisburg.
Under the visionary coaching of Coach Will, Alexis was transitioned from a receiver to a running back. This move was met with skepticism, but it soon became clear that this was not just a change in position but a strategic masterstroke. Alexis, with his receiver’s agility and a running back’s power, became an unstoppable force. His junior year was nothing short of phenomenal. He shattered records, becoming the Lucky 13 Conference’s all-time single-season rushing leader with an astonishing 3,054 yards.
His performance that season was not just about numbers; it was about the way he played. Averaging 6.3 yards per carry, Alexis wasn’t just running; he was dancing through defenses, leaving defenders in his wake. His 28 touchdowns that season were not just points on the board but moments of magic that electrified the stadium and captured the hearts of fans.
The impact of Alexis on Ellisburg football went beyond the field. His games were events, drawing crowds that had never seen such excitement in college football. His ability to turn any play into a potential touchdown made every game a spectacle. Fans, media, and analysts alike began to refer to him as “UE’s Johnny Football,” a nod to his game-changing presence and the joy he brought to the sport.
As his college career neared its end, the decision to declare for the NFL draft was met with both excitement and a touch of sadness. Excitement for what Alexis could achieve on the professional stage, and sadness because Ellisburg would lose one of its brightest stars. However, there was a collective pride in knowing that Alexis was not just leaving; he was taking the spirit of Ellisburg with him to the NFL.
Jonathan Alexis’s legacy at Ellisburg is multifaceted. He redefined positions, broke records, and, most importantly, inspired a generation of players and fans. His story is one of adaptation, resilience, and the pursuit of excellence. As he steps into the NFL, there’s an expectation of greatness, not just because of his stats or his play but because of the heart and soul he has shown on the field.
Ellisburg will always remember Jonathan Alexis as more than just a player; he’s a symbol of what’s possible when talent meets opportunity, and when a player decides not just to play the game but to change it. As he embarks on his professional career, the echoes of his runs, his touchdowns, and his spirit will continue to resonate in the hearts of Ellisburg fans, a testament to one of the all-time greats in college football.

Alex Russo Statue

Alex Russo: The Dual-Threat Dynamo of the Lucky 13 Championship Season
In the annals of college football, few names resonate with the kind of awe and admiration as Alex Russo, the quarterback who led the University of Ellisburg to an unforgettable championship in the Lucky 13 season of 2007. Russo’s performance during this magical run wasn’t just remarkable; it was historic, setting new benchmarks for what a quarterback could achieve on the field.
The Season of Records
Alex Russo, sporting the iconic #9 jersey, became the embodiment of versatility and sheer athletic prowess. Throughout the season, he not only passed for an impressive 1,950 yards but also rushed for an additional 1,593 yards. This dual-threat capability made him a nightmare for opposing defenses, who found themselves constantly outmaneuvered by his strategic plays and lightning-fast runs.
A Game-Changing Style
Russo’s style of play was revolutionary. His ability to read defenses and make split-second decisions on whether to pass or run kept defenses on their toes. His passing game was marked by precision and timing, often finding receivers in tight windows or threading the needle for crucial first downs. On the ground, Russo was equally formidable, using his agility and speed to break through lines or outrun defenders for significant gains.
The Championship Game
The pinnacle of Russo’s season came during the championship game against Sun Valley State, where his performance was nothing short of legendary. In a game that went into overtime, Russo’s leadership and skill were on full display. He completed passes for 146 yards without a single interception, showcasing his accuracy and decision-making under pressure. His rushing yards in that game matched his passing, adding another 146 yards on the ground, which was crucial in keeping the chains moving and the clock ticking.
Strategic Mastery
Coach Will’s game plan, which relied heavily on Russo’s dual-threat capabilities, was evident in how the team utilized his skills. Plays were designed to exploit the defense’s indecision, with Russo often making last-second decisions that caught defenders off-guard. This strategy was particularly effective in the final moments of regulation and overtime, where every yard was crucial.
Legacy and Impact
Alex Russo’s season not only led Ellisburg to a championship but also left an indelible mark on college football. His performance statistics alone would be impressive, but it was the way he played—fearlessly, with a blend of intelligence and raw talent—that truly set him apart. His ability to lead his team, especially in high-stakes games like the championship, has made him a figure of inspiration for aspiring quarterbacks and football enthusiasts alike.
The Statue of a Legend
In recognition of his contributions, a bronze statue of Alex Russo, QB #9, now stands as a testament to his legacy. This statue, capturing him in mid-throw, symbolizes not just his athletic achievements but the spirit of Ellisburg football. It serves as a reminder of what one individual can achieve when talent meets opportunity, under the lights of a championship game.
Alex Russo’s 2007 season with the Ellisburg Stampede will forever be remembered as one of the greatest individual performances in college football history, a season where he didn’t just play the game; he redefined it.

Lucky 13 Network: Your Home for College Football’s Biggest Games

The Lucky 13 Network has quickly become the go-to destination for college football fans, bringing the excitement and drama of the season’s most significant matchups directly to your screen. Dedicated to televising the premier games of the Lucky 13 Conference, the network ensures fans never miss a moment of the action.

Highlighted Matchups of the Season

The Lucky 13 Network kicked off its coverage with a thrilling week 3 showdown between the BCU Wildcats and the Sun Valley State Sun Chiefs. The game lived up to the hype, delivering a spectacle of athleticism and strategy that captivated viewers.

Building on that success, the network has announced its upcoming coverage of two pivotal matchups that are sure to shape the conference standings and the playoff picture.

Week 9: Sun Valley State vs. Ellisburg

In week 9, the Lucky 13 Network will broadcast the highly anticipated clash between the Sun Valley State Sun Chiefs and the Ellisburg Stampede. This game, set to take place at Sun Valley, promises to be a crucial test for both teams as they vie for conference supremacy. The Stampede, fresh off a dominant start to the season, will face a determined Sun Chiefs squad eager to bounce back and prove themselves against one of the conference’s top contenders.

Week 12: Ellisburg vs. Bush City

The final regular-season game to be televised by the Lucky 13 Network will be the week 12 matchup between the Ellisburg Stampede and the Bush City Killer Bees. Hosted in Ellisburg, this game is expected to have significant implications for the conference standings and playoff seedings. The Killer Bees, riding high after their surprising victory over the Sun Valley State Sun Chiefs, will look to cap off their season with another statement win, while the Stampede aim to solidify their dominance and secure their spot in the playoffs.

Conference Championship Game

The excitement doesn’t end with the regular season. The Lucky 13 Network will also televise the conference championship game, ensuring fans can witness the crowning of the Lucky 13 Conference champion. This game will feature the top two teams from the conference, battling it out for glory and a coveted spot in the college football playoffs.

The Ultimate Fan Experience

With its commitment to high-quality broadcasts and comprehensive coverage, the Lucky 13 Network provides the ultimate viewing experience for college football fans. The network’s expert commentary, in-depth analysis, and behind-the-scenes access offer viewers a deeper understanding of the game and the teams they love.

“We’re thrilled to bring the biggest games of the Lucky 13 Conference to fans across the country,” said Lucky 13 Network’s Director of Sports Programming, Lisa Morgan. “Our goal is to showcase the incredible talent and competitive spirit of this conference, and we can’t wait to see how the season unfolds.”

Stay Tuned

As the season progresses, the Lucky 13 Network will continue to bring fans closer to the action with exclusive coverage of the most important games. Be sure to tune in for the week 9 clash between Sun Valley State and Ellisburg, the week 12 showdown between Ellisburg and Bush City, and the thrilling conference championship game.

With the Lucky 13 Network, you’re guaranteed to catch all the excitement, drama, and unforgettable moments of college football’s most competitive conference.

Ellisburg Stampede Kick Off Summer Practice at Todd Halter High Intensity Training Facility

The University of Ellisburg Stampede has officially opened their summer practice sessions at the state-of-the-art Todd Halter High Intensity Training Facility. With high aspirations for the upcoming season, the team is focused on building on their previous successes, aiming to clinch another Lucky 13 Conference championship and secure victory in the college football playoffs.

Setting the Stage for Success

The Stampede, known for their rigorous training and strategic prowess, are leaving no stone unturned in their preparation. The Todd Halter High Intensity Training Facility, equipped with the latest technology and resources, provides the perfect environment for the team to hone their skills and improve their performance.

Head Coach Will emphasized the importance of these summer practices. “This is where champions are made,” he said. “Our goal is to build on our momentum from last season, improve in every aspect, and be ready to face the toughest competition in the country.”

Focus on Conditioning and Strategy

The summer practice sessions are designed to enhance both the physical conditioning and strategic acumen of the players. Strength and conditioning coaches are working closely with the athletes to ensure they are in peak physical shape, while positional coaches are focusing on refining techniques and implementing advanced strategies.

Key drills include speed and agility training, strength conditioning, and position-specific drills. The team is also dedicating significant time to film study, analyzing both their own performances and those of their upcoming opponents to gain a competitive edge.

Building on Success

The Ellisburg Stampede are coming off a successful season, having secured the Lucky 13 Conference championship. The conference, often regarded as one of the most competitive in college football, features fierce rivalries and high-caliber teams. Winning the championship is a testament to the Stampede’s skill, determination, and relentless pursuit of excellence.

This year, the Stampede are not just aiming to repeat their conference success but also to make a deep run in the college football playoffs. With a roster stacked with talent and a coaching staff committed to excellence, the team is poised to achieve their lofty goals.

The Road Ahead

The road to another conference championship and a playoff victory will be challenging, with the Lucky 13 Conference presenting some of the fiercest competition in college football. However, the Ellisburg Stampede are prepared and motivated to face these challenges head-on.

As the summer practices continue, the team is focused on building chemistry, perfecting their game plans, and pushing their limits to ensure they are ready for the upcoming season. The dedication and hard work being displayed at the Todd Halter High Intensity Training Facility are clear indicators of the team’s commitment to excellence.

Fan Support and Anticipation

Fans of the Ellisburg Stampede are eagerly anticipating the start of the season, with high hopes for another championship run. The support from the community and alumni continues to be a driving force for the team, providing motivation and encouragement as they prepare for the battles ahead.

With the foundation being laid during these summer practices, the Ellisburg Stampede are determined to make this season one for the history books, aiming for nothing less than excellence both in the conference and on the national stage.

UE Death Uniforms

University of Ellisburg Unveils “Stampede Death” Uniforms for Showdown Against Williams State

Ellisburg, USA – In a move that has stirred up excitement and anticipation among fans and players alike, the University of Ellisburg has officially unveiled its new “Stampede Death” uniforms. The uniforms, which will make their debut in the upcoming game against Williams State, are a bold departure from the school’s traditional attire.

Dubbed the “Stampede Death” for their fierce and dynamic design, the uniforms feature a striking combination of Ellisburg’s signature colors – a deep maroon paired with vibrant gold accents. The standout feature of these uniforms is the intricate pattern that adorns both the jersey and the pants, evoking the powerful motion of a stampede – a symbolic representation of the team’s relentless drive and energy on the field.

The helmet, a glossy maroon with a prominent ‘E’ logo emblazoned on the side, completes the look. The ‘E’, normally associated with Ellisburg’s spirit of excellence, now also stands for the ferocity and fearlessness that the “Stampede Death” uniforms represent.

“The ‘Stampede Death’ uniforms are not just about looking good; they’re about making a statement,” said Coach Harrison Ford (no relation to the actor), whose vision was instrumental in the new design. “When our players step onto the field against Williams State, they’re embodying the spirit of the Stampede – unstoppable, unyielding, and united.”

The introduction of the new uniforms has generated a buzz on social media, with hashtags like #StampedeDeath and #EllisburgPride trending in the region. Fans are eager to see the uniforms in action, and many believe that this fresh look will invigorate the team as they face a formidable opponent in Williams State.

The Williams State game is one of the most highly anticipated matchups of the season, and the introduction of the “Stampede Death” uniforms adds an extra layer of excitement to the event. The game is expected to draw a record number of attendees, both for the significance of the rivalry and the curiosity to witness the debut of the new uniforms.

University merchandise stores are already reporting a surge in pre-orders for replicas of the “Stampede Death” jerseys, with students and alumni eager to wear the new colors and support their team. The university’s marketing department has done an excellent job creating a campaign around the new uniforms, ensuring that the “Stampede Death” becomes synonymous with the indomitable spirit of Ellisburg.

As the countdown to the big game begins, the Ellisburg Stampede is poised to charge onto the field with a fresh look and a renewed vigor, ready to turn the page to a new chapter in their storied history. Whether it’s the psychological edge, the support of the roaring fans, or simply the pride of wearing the “Stampede Death” colors, the University of Ellisburg is ready to show that their spirit is as vibrant and fierce as ever.

Be sure to catch the action live or tune in to witness the unveiling of what promises to be one of the most talked-about uniforms this season. One thing is for certain: the “Stampede Death” has already won the hearts of the Ellisburg faithful, and now it’s time for the team to clinch victory on the field.

#1 Party School in the L13?

The University of Nebrasco Andrews Bayou (UNAB), known for its vibrant party culture, stands at the forefront of the Lucky 13 Conference, a league renowned for its diverse array of institutions. Each university within this conference, including academic powerhouses like Baldwin University, Williams University, and Pineville University, as well as military-oriented schools like NCU and RCU, contributes to the rich tapestry of the conference’s identity.

UNAB: A Unique Social Hub

UNAB, set in a charming town by the bayou, distinguishes itself with its lively party scene. The university’s location offers a picturesque and unique setting for student events, making it the go-to destination for those seeking a blend of traditional college life and a close-knit community atmosphere. From serene bayou gatherings to vibrant local celebrations, UNAB’s student life is rich with unique experiences.

Academic Balance Amidst Revelry

In the face of its reputation as a party school, UNAB maintains a focus on academic integrity and excellence. This balance is crucial in a conference where institutions like Baldwin, Williams, and Pineville are recognized for their academic prowess. UNAB’s commitment to education ensures that students enjoy a comprehensive learning experience alongside their social endeavors.

Diverse Educational Landscapes in the Lucky 13 Conference

The Lucky 13 Conference is a mosaic of educational philosophies and cultures. While Baldwin, Williams, and Pineville Universities are lauded for their rigorous academic programs, NCU and RCU are known for their military-focused curricula, instilling discipline and leadership in their students. This diversity enriches the conference, offering students a wide array of experiences and learning environments.

Community and Student Engagement at UNAB

UNAB’s community-centric approach is a hallmark of its campus culture. The small-town environment promotes strong bonds among students, faculty, and residents, fostering a sense of belonging. Student organizations are pivotal in organizing events that not only entertain but also bring together people from various backgrounds, enhancing the university’s inclusive ethos.

Health and Safety: A Priority

Acknowledging the potential challenges of a robust party culture, UNAB has implemented comprehensive health and safety measures. These initiatives aim to create a responsible social environment, addressing concerns that might arise from the lively nature of student gatherings.

The Party School Image: A Double-Edged Sword

While the party school label attracts many to UNAB, it also poses challenges, especially in a conference featuring academically focused institutions. UNAB strives to balance its festive reputation with its commitment to academic excellence, ensuring that the university is recognized for both its vibrant campus life and its educational quality.

Reflections from Alumni

UNAB’s alumni often reflect positively on their university experience, noting how the dynamic social environment complemented their academic pursuits. They attribute their success in various fields to the skills and relationships fostered during their time at UNAB, set against the unique backdrop of the bayou.

Future Prospects

Looking forward, UNAB aims to continue enhancing its party culture in a way that aligns with its educational goals and community values. The university is exploring innovative ways to intertwine social activities with educational and service-oriented experiences, ensuring a sustainable and enriching future for its students.

Party School

UNAB’s standing as the top party school in the Lucky 13 Conference, amidst institutions renowned for their academic and military excellence, highlights its unique role in offering a vibrant, community-oriented student experience. Balancing fun with academic rigor, UNAB provides a holistic and memorable college journey, contributing significantly to the diverse educational landscape of the conference. As UNAB progresses, it remains committed to evolving its social scene in a manner that is safe, inclusive, and supportive of its broader educational mission.

The List:

University of Nebrasco Andrews Bayou (UNAB): Known as the top party school, UNAB offers a vibrant social scene set in a picturesque bayou town, balancing revelry with academic integrity. The region is known for cannabis farms and moonshine.
Sun Valley State: The warmest environment with pools and parties. It also has casinos, bars, and night clubs. SVSU boasts its own unique blend of student life and academic offerings.
BCU: Positioned in an urban setting, BCU provides a more city-centric student experience, likely with a focus on diverse social activities and academic opportunities. Marijuana is also legal in Bush City.
Canyon City University: This is a blue collar school, and the students embrace this culture. CCU may offer a unique blend of academic and social experiences, possibly influenced by its geographical setting.
Ellisburg University: The big city and a melting pot. Ellisburg is loaded with nightlife and bars. It also has its distinct campus culture and educational strengths.
Williams State: This university likely presents its own mix of academic and social environments, contributing to the diverse landscape of the conference.
Snow Valley: While specifics aren’t given, Snow Valley probably offers unique opportunities for student engagement and learning, influenced by its location and campus culture.
Baldwin University: Recognized as an academic powerhouse, Baldwin is likely known for its rigorous academic programs and scholarly environment.
Pineville University: Another academic powerhouse, Pineville likely emphasizes strong educational values and intellectual growth.
Williams University: As a leading academic institution, Williams University probably focuses on high academic standards and scholarly excellence.
RCU: Known as a military-focused school, RCU likely emphasizes discipline, leadership, and military studies within its academic and extracurricular programs.
NCU: Similar to RCU, NCU is likely centered around military education, providing a disciplined and leadership-oriented environment for its students.

Football Coaching 101

🏈📚 Join Our Football Coaching 101 Class! Learn the Game Inside Out! 📚🏈

Are you passionate about football and eager to step into the world of coaching? U of E is thrilled to announce our Football Coaching 101 class, designed for aspiring coaches who want to delve deep into the intricacies of the game.

What to Expect:

🧑‍🏫 Expert Instruction: Our experienced coaching staff will guide you through the fundamentals of football coaching, from strategy and tactics to player development and game planning.

🏈 On-Field Training: Get hands-on experience with practical drills, coaching techniques, and strategies that you can apply on the field.

🧠 Game Strategy: Learn how to formulate winning game plans, adapt to different opponents, and make split-second decisions under pressure.

🗣 Effective Communication: Discover the art of motivating and communicating with your players, fostering teamwork, and building a winning team culture.

📋 Coaching Player Disciplinary Action Test: As part of our comprehensive program, you’ll be challenged with a Coaching Player Disciplinary Action test to assess your ability to handle discipline-related situations.

🎓 Certification: Successful completion of the course will earn you a Football Coaching 101 certificate from University of Ellisburg, a valuable credential for aspiring coaches.

👥 Networking: Connect with fellow football enthusiasts, share experiences, and build your coaching network.

Don’t miss out on this fantastic opportunity to kick-start your coaching career or take your existing skills to the next level. Whether you’re a former player looking to transition into coaching or a passionate fan eager to get involved, this class is for you!

Enroll Today!

Spaces are limited, so secure your spot now by registering. If you have any questions or need further information, please go to [UE Academics].

Get ready to embark on an exciting journey into the world of football coaching. We can’t wait to see you on the field!

🏈 Let’s turn your passion into a winning game plan! 🏈

Check out the Major here!

Stampede Spirt – Hype Video

The University of Ellisburg’s Football Team Gears Up for an Exciting New Season

The University of Ellisburg Stampede is back, and they are all set to charge into a thrilling new football season! With the anticipation running high and the fans eager to witness their beloved team in action, the Stampede’s journey promises to be nothing short of spectacular. To kickstart the excitement and set the tone for the upcoming season, we’ve got a heart-pounding hype video that will undoubtedly leave you hyped and ready to roar for the Stampede!

The Stampede’s Legacy

Before we dive into the electrifying hype video, let’s take a moment to appreciate the rich history and tradition of the University of Ellisburg’s football program. The Stampede has always been a powerhouse in collegiate football, known for its relentless spirit and dedication to the game. Over the years, they have clinched numerous championships and produced some of the finest talents in the sport. This season, they are poised to continue their legacy of excellence on the gridiron.

Believe the Hype

The University of Ellisburg Stampede – a symbol of pride and strength!

“They’ve faced every challenge head-on, and their determination has always prevailed!”

“They’ve trained relentlessly, honing their skills to perfection, because they are warriors on a mission!”

This video showcases close-ups of star players, capturing their fierce determination and unwavering focus. These athletes are not just students; they are the embodiment of a team’s spirit and the dreams of their fans.

“Meet the heroes who will make this season legendary!”

“They’re ready to face fierce adversaries and emerge as champions once again!”

“This is their moment! The Stampede is back, stronger and more determined than ever before!”

As the University of Ellisburg Stampede gears up for the new football season, the excitement is palpable. The rich history, the dedication of the players, and the unwavering support of their fans make this team a force to be reckoned with on the gridiron. The hype video showcased the team’s indomitable spirit and their readiness to face whatever challenges lie ahead.

So, get ready to don your Stampede gear, cheer at the top of your lungs, and be part of the electrifying atmosphere as the Stampede charges into the new season. This promises to be a season filled with unforgettable moments and thrilling victories, and the Stampede is ready to roll!

New Ellisburg Helmets

New helmet design for Ellisburg Stampede football team

The Ellisburg Stampede football team will be coming into the 2023 football season with a new helmet design. The school has merged the classic E with the bison logo. UE will be adopting this logo for all its sports.

The new helmet design was created by the school Alumni Association/ The director of alumni said, “I’m really happy with how it turned out,” said Starks. “I think it’s a great representation of the school and the community.”
The bison-E hybrid was approved by the UE athletic department.

The athletic director for Ellisburg, said that he is excited about the new look. “We’ve been wanting to update our image for a while now, and this new logo does that.” “It’s fresh and modern but still pays homage to our tradition.”
The new logo will be rolled out beginning in August and will be on all of the team’s uniforms, as well as on promotional materials and merchandise.